SKILLS

Marketing & Brand Strategy | Campaign Development & Execution
Graphic Design & Visual Identity | Print Production Small and Large Scale
Social Media & Digital Marketing | Email Marketing
Website Management & SEO | Photo & Video Editing
Client Consultation & Project Management | Event Planning & Execution

TECHNOLOGY

Adobe Creative Suite
Microsoft Office, WordPress, WooCommerce
SEO, Digital Advertising, Social Media Marketing
Post Production, Large Scale Printing and Assembly

PROFESSIONAL EXPERIENCE

Director of Marketing | MapForce – Vancouver, BC | Sep 2024 – Sep 2025
Directed client relationships and creative strategy, translating business objectives into impactful design and advertising solutions. Oversaw the development and optimization of marketing campaigns, leveraging SEO research, testing, and performance analysis to increase traffic, engagement, and sales. Served as a strategic advisor on brand positioning and digital presence while collaborating with cross-functional teams to produce data-informed presentations and pitch decks that supported new business development and long-term client growth.

Marketing Coordinator | Diane’s Lingerie – Vancouver, BC | Feb 2023 – Sep 2024
Directed the planning and execution of integrated brand and marketing initiatives across digital and print channels. Led content strategy and production including email marketing, social media, product descriptions, and visual assets, with hands-on oversight of photo and video editing. Owned campaign execution from concept through launch, managed website strategy and SEO optimization to improve discoverability and performance, and delivered high-impact print materials for external publications. Collaborated with owners to ensure creative output aligned with brand vision, audience insights, and growth objectives.

Graphic Designer | HBI Canada – Vancouver, BC | 2018 – 2020

Collaborated across multiple company offices to support marketing and brand initiatives, working both independently and as part of cross-functional teams. Contributed to the development and execution of company marketing and branding across promotional materials, merchandise, packaging, email marketing, catalog design, website maintenance, and large-scale visual assets. Supported photoshoot direction and the design and execution of expo booths, ensuring brand consistency across touchpoints.

Managed the company’s social media account, growing the audience by several thousand followers through consistent content creation, engagement, and platform optimization. Worked with influencers and assisted in organizing brand-aligned events to increase reach, visibility, and community engagement.

Founder / Marketing & Design | Hinton Pride – Hinton, AB | 2016 – 2018
Led branding and promotional efforts for Hinton Pride, including organizing Hinton’s inaugural Pride weekend. Developed all event marketing materials and collaborated with town council members and the mayor to establish Pride as an official annual event. Coordinated with sponsors to secure funding and partnered with charities to allocate event proceeds. Managed talent bookings, planned event logistics, and directed all activities during Pride weekend, ensuring a successful and inclusive community experience.

Graphic Designer | WHW Productions – Vancouver, BC | 2017
Worked with a design team under the Production Designer and Art Director to deliver all required graphics and visual elements for the film. Assisted with props, set decoration, and background design, while coordinating on-set execution to meet production timelines and maintain creative standards.

Freelance Graphic & Brand Designer | 2009 – Present
Freelance creative professional delivering end-to-end design solutions for clients, including branding, websites, merchandise, logos, and marketing materials. Experienced across corporate, event, film, and print projects, combining strategy, design, and execution to elevate brands and drive impact.

Print & Production Design | Various Roles | 2011 – 2016
Designed and produced logos, signage systems, vehicle wraps, billboards, and multi-format marketing materials across a range of industries. Built strong expertise in pre- and post-production for large-scale print, signage, and merchandising, ensuring quality, accuracy, and brand consistency from concept through execution. Worked directly with clients on consultations, material sourcing, quoting, and timelines to deliver production-ready solutions that met both creative and operational requirements.

CORPORATE CLIENTS

Canadian Natural Resources Ltd.
Shell Canada
Jasper National Park
Government of Alberta
Town of Hinton

EDUCATION

Production Design for Film and Television - Langara College, Vancouver, BC
Graphic Design - The Art Institute of Vancouver Vancouver, BC
General Studies in Fine Arts - Grant MacEwan College and University Edmonton, AB
General Studies in Liberal Arts - Keyano College FortMcMurray, AB

CERTIFICATES

Google - Digital Marketing & E-commerce Professional Certificate | In Progress
Google - Assess for Success: Marketing Analytics and Measurement
Google - Think Outside the Inbox: Email Marketing
Google - From Likes to Leads: Interact with Customers Online
Google - Foundations of Digital Marketing and E-commerce
Google - Attract and Engage Customers with Digital Marketing

RECOGNITION

Rutherford Scholarship - Excellence in Academics
Keyano College Scholarship - Excellence in Fine Arts
Composite High Gold Key Award - Excellence in Academics
Tri-High Community Art Show - Best Overall Piece and Best Painting